Consumer neuroscience for marketing researchers
Author:
Affiliation:
1. Centre for Mental Health; Swinburne University of Technology; Melbourne Victoria Australia
2. Murdoch University; Perth Western Australia Australia
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1710/fullpdf
Reference108 articles.
1. The track of brain activity during the observation of TV commercials with the high-resolution EEG technology;Astolfi;Computational Intelligence and Neuroscience,2009
2. The valuation system: A coordinate-based meta-analysis of BOLD fMRI experiments examining neural correlates of subjective value;Bartra;NeuroImage,2013
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