Understanding social influence in Facebook fundraising: Relationship strength, immediacy of needs, and number of donations
Author:
Affiliation:
1. School of Communication The University of Southern Mississippi Hattiesburg Mississippi USA
2. Department of Communication Southern Utah University Cedar City Utah USA
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/nvsm.1749
Reference88 articles.
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4. Social Media Campaigning: Mobilization and Fundraising on Facebook
5. Auxier B.&Anderson M.(2021). Social Media Use 2021.https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/
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