Embracing consumer ambivalence in the luxury shopping experience
Author:
Affiliation:
1. Marketing Department Bocconi University Milan Italy
2. Department of Economics and Business Management Catholic University of Sacred Hearth Milan Italy
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1933
Reference82 articles.
1. Exploring the Motivations of BASE Jumpers: Extreme Sport Enthusiasts
2. On the Consumption of Negative Feelings
3. Bain(2020) Eight themes that are rewriting the future of luxury goods.Retrieved fromhttps://www.bain.com/insights/eight-themes-that-are-rewriting-the-future-of-luxury-goods/
4. Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions
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