A privacy‐sensitive data identification model in online social networks

Abstract

AbstractPrivacy protection in online social networks (OSNs) has received a great deal of attention in recent years. One way of circumventing conventional privacy protection is privacy inference based on data that can be easily obtained in OSNs. Previous work on privacy inference has studied the issue mostly from the viewpoint of the attackers and methods thus designed were mostly aimed at pursuing the accuracy of the inference results with little regard on the causes of privacy breaches. To develop more effective privacy protection mechanisms that takes privacy inference into consideration, it is necessary to identify the information that plays a more important role in privacy breaches. In this paper, we propose a privacy‐sensitive data identification model in OSNs, which can identify key pieces of data that are most sensitive as far the privacy of the user is concerned. Firstly, a privacy inference method is proposed based on conditional random fields to infer the privacy of the target users. Then, a privacy‐sensitive data identification method is proposed by using the intermediate data of the proposed privacy inference method based on the targeted influence maximization algorithm. Thus, the key pieces of data in the form of user attributes and relationships on which the privacy of the target user depends can be determined to facilitate the implementation of privacy protection mechanisms. The effectiveness as well as the advantages of the proposed model is verified and demonstrated through experiment using real datasets. The impact of the key factors on privacy inference is also analyzed to guide the design of effective privacy protection strategies.