Artificial intelligence in marketing: A meta‐analytic review-Reference-Cited by-同舟云学术

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Artificial intelligence in marketing: A meta‐analytic review

Published:2022-08-08 Issue:11 Volume:39 Page:2013-2038
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Mehta Pooja¹^ORCID,Jebarajakirthy Charles²^ORCID,Maseeh Haroon Iqbal²^ORCID,Anubha Anubha³^ORCID,Saha Raiswa⁴,Dhanda Komal⁵

Affiliation:

1. Department of Commerce Sri Aurobindo College of Commerce and Management Ludhiana Punjab India

2. Department of Marketing, Griffith Business School, Gold Coast Campus Griffith University Southport Queensland Australia

3. Department of Management Studies Jaipuria Institute of Management Ghaziabad Uttar Pradesh India

4. SRM University Sonepat Haryana India

5. Haryana School of Business Guru Jambheshwar University of Science & Technology Hisar Haryana India

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21716

Reference187 articles.

1. Adil M. Sadiq M. Jebarajakirthy C. Maseeh H. I. Sangroya D. &Bharti K.(2022).Online service failure: Antecedents moderators and consequences.Journal of Service Theory and Practice.https://doi.org/10.1108/JSTP-01-2022-0019

2. Technology Acceptance of Financial Technology (Fintech) for Payment Services Among Employed Fresh Graduates

3. The theory of planned behavior

4. Emotional Conservatism: The Basis of Social Behavior?

5. Factors influencing the adoption of mHealth services in a developing country: A patient-centric study

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