Markov chain to analyze web usability of a university website using eye tracking data
Author:
Affiliation:
1. Department of Economics and Business Sciences University of Cagliari Cagliari Italy
Publisher
Wiley
Subject
Computer Science Applications,Information Systems,Analysis
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/sam.11512
Reference26 articles.
1. Computer interface evaluation using eye movements: methods and constructs
2. Eye Tracking in Human-Computer Interaction and Usability Research
3. A review of eye-tracking research in tourism
4. Editorial: Usage of Social Neuroscience in E-Commerce Research - Current Research and Future Opportunities
5. Using an Eye-Tracking Approach to Explore Gender Differences in Visual Attention and Shopping Attitudes in an Online Shopping Environment
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