How do virtual corporate social responsibility dialogs generate value? A case study of The Unilever Sustainable Living Lab-Reference-Cited by-同舟云学术

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How do virtual corporate social responsibility dialogs generate value? A case study of The Unilever Sustainable Living Lab

Published:2017-02-07 Issue:5 Volume:24 Page:357-367
ISSN:1535-3958
Container-title:Corporate Social Responsibility and Environmental Management
language:en
Short-container-title:Corp. Soc. Responsib. Environ. Mgmt.

Author:

Jurietti Emanuela¹,Mandelli Andreina¹,Fudurić Morana²

Affiliation:

1. Institute of Marketing and Corporate Communication; Università della Svizzera italiana; Lugano Switzerland

2. Faculty of Economics & Business; University of Zagreb; Croatia

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Development

Reference39 articles.

1. Contextual environment and stakeholder perception of corporate social responsibility practice in Uganda;Bagire;Corporate Social Responsibility and Environmental Management,2011

2. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy;Berthon;Business Horizons,2012

3. Stakeholder marketing: Beyond the four Ps and the customer;Bhattacharya;Journal of Public Policy & Marketing,2008

4. Leveraging Corporate Responsibility

5. The social self: On being the same and different at the same time;Brewer;Personality and Social Psychology Bulletin,1991

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