Boom or Boomerang-Reference-Cited by-同舟云学术

Boom or Boomerang

Published:2012-12-28 Issue: Volume: Page:
ISSN:
Container-title:The International Encyclopedia of Media Studies
language:
Short-container-title:

Author:

Banerjee Smita C.,kubey Robert

Publisher

Blackwell Publishing Ltd

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/9781444361506.wbiems994/fullpdf

Reference142 articles.

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4. Predicting the potential for risky behavior among those “too young” to drink as the result of appealing advertising;Austin;Journal of Health Communication,2000

5. Effects of interpretations of televised alcohol portrayals on children's alcohol beliefs;Austin;Journal of Broadcasting and Electronic Media,1994

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