Author:
Gaskin Steven P.,Griffin Abbie,Hauser John R.,Katz Gerald M.,Klein Robert L.
Reference7 articles.
1. The house of quality;Hauser;Harvard Business Review,1988
2. The voice of the customer;Griffin;Marketing Science,1993
3. The “One Right Way” to gather the voice of the customer;Katz;PDMA Visions,2001
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