Viral Marketing on the Internet-Reference-Cited by-同舟云学术

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Viral Marketing on the Internet

Published:2010-12-15 Issue: Volume: Page:
ISSN:
Container-title:Wiley International Encyclopedia of Marketing
language:
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Author:

Eckler Petya,Rodgers Shelly

Publisher

John Wiley & Sons, Ltd

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/9781444316568.wiem04009/fullpdf

Reference5 articles.

1. The determinants of email receivers' disseminating behaviors on the Internet;Chiu;Journal of Advertising Research,2007

2. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel;Golan;Journal of Computer-Mediated Communication,2008

3. Jurvetson , S. Draper , T. 1997 Viral Marketing Phenomenon Explained http://www.dfj.com/news/article_26.shtml

4. MindComet 2006 Viral Marketing: Understanding the Concepts and Benefits of Viral Marketing

5. From subservient chickens to brawny men: a comparison of viral advertising to television advertising;Porter;Journal of Interactive Advertising,2006

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising;Journal of Marketing Communications;2024-07-11

2. Effects of Brand Experience: The Case of The Witcher Brand in the Eyes of Polish Customers;Sustainability;2022-11-01

3. Drop Shipping Business via Instagram: An Epidemic Model Approach;Charting a Sustainable Future of ASEAN in Business and Social Sciences;2020

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