The Stage-Gate Idea to Launch System-Reference-Cited by-同舟云学术

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The Stage-Gate Idea to Launch System

Published:2010-12-15 Issue: Volume: Page:
ISSN:
Container-title:Wiley International Encyclopedia of Marketing
language:
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Author:

Cooper Robert G.

Publisher

John Wiley & Sons, Ltd

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/9781444316568.wiem05014/fullpdf

Reference13 articles.

1. PDMA foundation CPAS study reveals new trends;Adams;Visions,2004

2. Managing technology development projects - different than traditional development projects;Cooper;Research-Technology Management,2006

3. The Stage-Gate idea-to-launch process - update, what's new and NexGen systems;Cooper;Journal of the Product Innovation Management,2008

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