Business strategy and business environment: The impact of virtual communities on value creation

Author:

Ardley Barry1,McIntosh Eleanor2

Affiliation:

1. Lincoln International Business SchoolUniversity of Lincoln Lincoln United Kingdom

2. Marketing DepartmentHoughton International Newcastle upon Tyne United Kingdom

Publisher

Wiley

Subject

Finance,General Business, Management and Accounting

Reference40 articles.

1. The benefits and challenges of collaborating with user communities;Antorini Y.,. M.;Research‐Technology Management,2013

2. The impact of the internet on the business environment;Apăvăloaie E. I.;Procedia Economics and Finance,2014

3. Marketing meets web 2.0, social media, and creative consumers: Implications for international marketing strategy;Berthon P. R.;Business Horizons,2012

4. Working consumers: Co‐creation of brand identity, consumer identity and brand community identity;Black I.;Journal of Business Research,2017

5. Consumer engagement in a virtual brand community: An exploratory analysis;Brodie R. J.;Journal of Business Research,2013

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3. Virtual Communities;The Palgrave Encyclopedia of the Possible;2022

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