Special fonts: The competing roles of difficulty and uniqueness in consumer inference-Reference-Cited by-同舟云学术

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Special fonts: The competing roles of difficulty and uniqueness in consumer inference

Published:2020-11 Issue:1 Volume:38 Page:86-100
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology & Marketing

Author:

Wu Ruomeng¹^ORCID,Han Xiaoqi²,Kardes Frank R.³

Affiliation:

1. Department of Marketing, Gordon Ford College of Business Western Kentucky University Bowling Green Kentucky USA

2. Department of Marketing, Ancell School of Business Western Connecticut State University Danbury Connecticut USA

3. Department of Marketing, Lindner College of Business University of Cincinnati Cincinnati Ohio USA

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21414

Reference67 articles.

1. The Role of Narratives in Consumer Information Processing

2. Overcoming intuition: Metacognitive difficulty activates analytic reasoning.

3. Appraising the unusual: Framing effects and moderators of uniqueness-seeking and social projection

4. Where Consumers Diverge from Others: Identity Signaling and Product Domains

5. Stimulus recognition and the mere exposure effect.

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