Digital sales channels and the relationship between product and international diversification: Evidence from going digital retail <scp>MNEs</scp>-Reference-Cited by-同舟云学术

Digital sales channels and the relationship between product and international diversification: Evidence from going digital retail MNEs

Published:2022-10-12 Issue: Volume: Page:
ISSN:2042-5791
Container-title:Global Strategy Journal
language:en
Short-container-title:Global Strategy Journal

Author:

Batsakis Georgios¹²^ORCID,Konara Palitha³^ORCID,Theoharakis Vasilis⁴^ORCID

Affiliation:

1. Alba Graduate Business School The American College of Greece Athens Greece

2. Brunel Business School Brunel University London Uxbridge UK

3. Essex Business School University of Essex Southend‐on‐Sea UK

4. Cranfield School of Management Cranfield University Cranfield UK

Publisher

Wiley

Subject

Strategy and Management,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/gsj.1465

Reference114 articles.

1. E‐commerce on the global platform: Strategic insights on the localization‐standardization perspective;Alhorr H. S.;Journal of Electronic Commerce Research,2010

2. Value creation in E-business

3. Digitalization and globalization in a turbulent world: Centrifugal and centripetal forces

4. Internalization theory for the digital economy

5. Firm Resources and Sustained Competitive Advantage

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