The FIFA World Cup as a Tool for Global Health Diplomacy

Abstract

AbstractInternational football competitions like the Continental Championships, Leagues, and World Cup serve as the focal point of large‐scale tournaments with an international scope. With specialized local representatives serving as diplomatic envoys, they can represent interests, beliefs, and history across boundaries. The advancement of world health can also be reflected in this representation. Football can play a crucial role in accomplishing various health goals by raising audience knowledge and encouraging behavioral and lifestyle changes. The World Cup may provide a platform for increased interest in the potential for global health diplomacy. A systems approach is needed to contextualize international soccer within the reality of global health. The World Cup for Health's diplomacy should negotiate with stakeholders and oversee their interactions to provide initiatives and activities that support the globally shared and aligned viewpoint on health outcomes. This article seeks to provide a long‐lasting framework for effectively using the Fédération Internationale de Football Association World Cup, an enormously popular sporting event, as a diplomatic instrument for promoting global health.