Alternative approaches to decreasing maternal anemia: identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands

Author:

Shaw Alina1,Golding Lenette2,Girard Aimee Webb1

Affiliation:

1. Hubert Department of Global Health; Rollins School of Public Health, Emory University; USA

2. Health Equity Unit; CARE; USA

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference21 articles.

1. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

2. Iron fortification and iron supplementation are cost-effective interventions to reduce iron deficiency in four subregions of the world;Baltussen;The Journal of Nutrition,2004

3. Positive impact of a weekly iron-folic acid supplement delivered with social marketing to Cambodian women: compliance, participation, and hemoglobin levels increase with higher socioeconomic status;Crape;Nutrition Reviews,2008

4. Favin M Griffiths M 1991 Social marketing of micronutrients in developing countries. The manoff group for the population and human resources department, the World Bank

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