‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter
Author:
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.228/fullpdf
Reference48 articles.
1. 1924. Principles of Merchandising. A.W. Shaw: Chicago and New York.
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