Author:
Dommeyer Curt J.,Gross Barbara L.
Subject
Marketing,Business and International Management
Reference43 articles.
1. Marketing Research;Aaker,2001
2. Consumers’ Perceptions of Direct Marketing Techniques;Brezen;Journal of Direct Marketing,1987
3. Database Marketing: New Rules for Policy and Practice;Cespedes;Sloan Management Review,1993
4. Confusing Privacy Notices Leave Consumers Exposed (2001, July 9). USA Today, A13.
5. How Did They Get My Name? An Exploratory Investigation of Consumer Attitudes Toward Secondary Information Use;Culnan;MIS Quarterly,1993
Cited by
99 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献