Author:
Tapiero Charles S.,Eliashberg Jehoshua,Wind Yoram
Subject
Applied Mathematics,Control and Optimization,Software,Control and Systems Engineering
Reference12 articles.
1. ‘On or study of sales response to advertising’;Vidale;Operations Research,1957
2. ‘Dynamic optimal control models in advertising: a survey’;Sethi;SIAM Review,1977
3. ‘Optimal control of the Vidale-Wolfe advertising model’;Sethi;Operations Research,1973
4. ‘Random walk models of advertising diffusion approximations and hypothesis testing’;Tapiero;Annals of Economics and Social Measurement,1975
5. ‘On line and adaptive optimum advertising control by a diffusion approximation’;Tapiero;Operations Research,1975
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