Is this health campaign really social marketing? A checklist to help you decide-Reference-Cited by-同舟云学术

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Is this health campaign really social marketing? A checklist to help you decide

Published:2018-01-12 Issue:1 Volume:29 Page:79-83
ISSN:1036-1073
Container-title:Health Promotion Journal of Australia
language:en
Short-container-title:Health Promot J Austral

Author:

Chau Josephine Y.¹,McGill Bronwyn¹,Thomas Margaret M.¹,Carroll Tom E.¹²,Bellew William¹,Bauman Adrian¹³,Grunseit Anne C.¹³

Affiliation:

1. Prevention Research Collaboration Sydney School of Public Health Charles Perkins Centre The University of Sydney Sydney NSW Australia

2. Carroll Communications Social Marketing and Research Consultants Sydney Australia

3. The Australian Prevention Partnership Centre Sydney School of Public Health University of Sydney Sydney NSW Australia

Funder

National Heart Foundation of Australia

Publisher

Wiley

Subject

Public Health, Environmental and Occupational Health,Community and Home Care

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/hpja.13

Reference18 articles.

1. An integrative model for social marketing

2. The meaning, effectiveness and future of social marketing

3. Redefining social marketing: beyond behavioural change

4. Marketing Social Marketing in the Social Change Marketplace

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4. Adult Stakeholders’ Perspectives on the Content, Design, and Dissemination of Sexual and Gender Minority Adolescent-Centered PrEP Campaigns;Sexuality Research and Social Policy;2023-05-31

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