Forging organizational resilience through green value co‐creation: The role of green technology, green operations, and green transaction capabilities

Author:

Borah Prasad Siba1ORCID,Dogbe Courage Simon Kofi2ORCID,Dzandu Michael D.3,Pomegbe Wisdom Wise Kwabla4ORCID

Affiliation:

1. School of Management Jiangsu University Zhenjiang China

2. Department of Management Studies Education Akenten Appiah‐Menka University of Skills Training and Entrepreneurial Development Kumasi Ghana

3. Centre for Digital Business Research, Westminster Business School University of Westminster London UK

4. Department of Marketing Cape Coast Technical University Cape Coast Ghana

Abstract

AbstractThe study assessed the mediating role of green organizational capabilities (green technology development, green operations, and green transactions), in the relationship between green value co‐creation and organizational resilience among Chinese manufacturing firms, that is, firms' ability to build strong organizational resilience in response to the COVID‐19 pandemic. It focused on manufacturing firms operating within Shenzhen, a coastal city located within the Guangdong province in southeastern China. The sample comprised 234 firms. Data were analysed using a covariance‐based structural equation modeling. Findings revealed that green value co‐creation had no direct effect on organizational resilience, rather, its effect was realized indirectly through green organizational capabilities. The study concludes that manufacturing companies can augment their organizational capabilities by leveraging the knowledge of their customers through green value co‐creation to build strong organizational resilience. Theoretical and managerial implications have been provided.

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Geography, Planning and Development,Business and International Management

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