The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis
Author:
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/smj.750/fullpdf
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4. The company and the product: corporate associations and consumer product responses;Brown;Journal of Marketing,1997
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