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Sustaining brand loyalty: The moderating role of green consumption values

  • Published:2021-04-15 Issue:7 Volume:30 Page:3025-3039
  • ISSN:0964-4733
  • Container-title:Business Strategy and the Environment
  • language:en
  • Short-container-title:Bus Strat Env

Author:

Rizomyliotis Ioannis1ORCID,Poulis Athanasios2,Konstantoulaki Kleopatra3,Giovanis Apostolos1

Affiliation:

1. Department of Business Administration University of West Attica Agiou Spiridonos Str Athens 12210 Greece

2. Centre for Change, Entrepreneurship and Innovation Management University of Brighton Mithras House, Lewes Road Brighton BN2 4AT UK

3. Department of Marketing and Business Strategy Westminster Business School 35 Marylebone Rd London NW1 5LS UK

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Geography, Planning and Development,Business and International Management

Reference130 articles.

1. Dimensions of Brand Personality

2. The Malleable Self: The Role of Self-Expression in Persuasion

3. An application of brand personality to green consumers: A thematic analysis;Acharya A.;Qualitative Report,2016

4. The role of brand love in consumer‐brand relationships

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