The role of original process in creating product essence and authenticity
Author:
Affiliation:
1. Tippie College of Business University of Iowa Iowa City Iowa USA
2. Sauder School of Business University of British Columbia Vancouver BC Canada
3. Kellogg School of Management Northwestern University Evanston Illinois USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1286
Reference18 articles.
1. The ‘real thing’: Branding authenticity in the luxury wine trade
2. Creators’ intentions bias judgments of function independently from causal inferences
3. Predictors of Australian consumers’ intentions to consume conventional and novel sources of long-chain omega-3 fatty acids
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