35‐1: Retroreflective ZBD LCD for High Brightness Digital License Plate

Author:

Bryan-Brown Guy1,Graham Emma1,Amos Richard1,Pfeiffer Matthias1

Affiliation:

1. Malvern Hills Science Park New Vision Display Inc. UK WR14 3SZ

Abstract

Excellent night‐time visibility of electronic displays can be achieved by incorporation of a retroreflective element to allow efficient return of incident light from car headlamps, IR camera systems etc. However, such displays have a poor daytime appearance since diffuse reflectivity is required to make best use of ambient light. In this paper we present a novel optical configuration for reflective liquid crystal displays, which can achieve both these reflectivity conditions simultaneously.

Publisher

Wiley

Subject

General Medicine

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