Factors limiting the application of consumer neuroscience: A systematic review-Reference-Cited by-同舟云学术

Factors limiting the application of consumer neuroscience: A systematic review

Published:2022-12-27 Issue: Volume: Page:
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J of Consumer Behaviour

Author:

Kansra Pooja¹,Oberoi Sumit²^ORCID,Gupta Shankar Lal³,Singh Nripendra⁴^ORCID

Affiliation:

1. Mittal School of Business Lovely Professional University Jalandhar India

2. Symbiosis School of Economics Pune India

3. Birla Institute of Technology Noida India

4. Pennsylvania Western University Clarion Pennsylvania USA

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2131

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5. Neuromarketing: the hope and hype of neuroimaging in business

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