Affiliation:
1. Department of Marketing, Monash Business School Monash University Melbourne Australia
2. Muma College of Business University of South Florida St. Petersburg Florida USA
Abstract
AbstractThis research takes the first step in exploring how the emotions of choice recipients influence the riskiness of decisions made for them by others. In particular, we focus on the role of sadness—an emotion that has been shown to prompt risk‐seeking in choices for self. Across five studies, in monetary and social decisions, participants prefer safer options for sad, relative to neutral‐affect others, even when the expected value of the safer option is significantly lower than that of the riskier option. The effect is driven by a desire to protect sad others from further loss or disappointment.
Subject
Strategy and Management,Sociology and Political Science,Applied Psychology,Arts and Humanities (miscellaneous),General Decision Sciences