The role of affinity for prosumption experiences and values-Reference-Cited by-同舟云学术

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The role of affinity for prosumption experiences and values

Published:2022-11-05 Issue:1 Volume:22 Page:43-55
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J of Consumer Behaviour

Author:

Wolf Marco¹^ORCID,Ritz Wendy²,McQuitty Shaun³

Affiliation:

1. School of Leadership University of Southern Mississippi Long Beach Mississippi USA

2. Department of Marketing Florida State University Panama City Panama City Florida USA

3. Department of Marketing, Entrepreneurship, and Information Systems Athabasca University Athabasca Alberta Canada

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2105

Reference77 articles.

1. American Homebrewers Association AHA. (2020).American Homebrewers Association. Viewed 16 February 2021 fromhttps://www.homebrewersassociation.org.

2. The theory of planned behavior

3. Use and social value in peer-to-peer prosumption communities

4. A theory of affective self‐affinity: Definitions and application to a company and its business;Aspara J.;Academy of Marketing Science Review,2008

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