Do parasocial relationships and the quality of communication with AI shopping chatbots determine middle‐aged women consumers' continuance usage intentions?
Author:
Affiliation:
1. Department of Fashion Design Konkuk University Glocal Campus Chungju South Korea
2. Department of Fashion Industry Incheon National University Incheon South Korea
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2043
Reference94 articles.
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