Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition-Reference-Cited by-同舟云学术

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Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition

Published:2016-06-09 Issue:7 Volume:33 Page:486-504
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

D'Rozario Denver¹

Affiliation:

1. Howard University

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference109 articles.

1. Tepid Tiger sales. Marketing News;Associated Press (AP);Section: News Digest,1998

2. Associated Press (AP). 2014 http://www.cbc.ca/news/arts/michael-jackson-hologram-debuts-at-billboard-awards-1.2646840

3. Associated Press (AP) 2015 http://wtop.com/food/2015/01/connecticut-brewery-apologizes-for-using-gandhi-on-beer-can

4. The role of time in the action of the consumer;Bergadaà;Journal of Consumer Research,1990

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Necro-branding: Elvis Presley as a necro-celebrity;Celebrity Studies;2024-09-02

2. Death and celebrity: introduction;Celebrity Studies;2022-10-02

3. Conjuring up the departed in virtual reality: The good, the bad, and the potentially ugly.;Psychology of Popular Media;2021-10

4. #Shakespeare;Shakespeare and Celebrity Cultures;2021-06-18

5. Programmatic creative: AI can think but it cannot feel;Australasian Marketing Journal;2020-08-01

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