The effects of donation button design on aid agency transactional trust

Author:

Burt Chris David1,Gibbons Sophie1

Affiliation:

1. Department of Psychology; University of Canterbury; New Zealand

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference38 articles.

1. Impulsive donation decisions during online browsing of charity websites;Bennett;Journal of Consumer Behaviour,2009

2. Trust generated by aid agency web page design;Burt;International Journal of Nonprofit and Voluntary Sector Marketing,2009

3. Use of images in charity advertising: improving donations and compliance rates;Burt;International Journal of Organisational Behaviour,2005

4. Social-cognitive factors of donating money to charity, with special attention to an international relief organization;Cheung;Evaluation and Program Planning,2000

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