1. When good research goes bad;Achenbaum;Marketing Research,2001
2. Ashman , H. J. Beckley 2001 Sensory and Professionalism. www.sensory.org.
3. Ashman , H. J. Beckley 2003 Sensory and Professionalism II. www.sensory.org.
4. Ashman , H. S. Rabino D. Minkus-McKenna H.R. Moskowitz 2003 The shopper's mind: What communications are needed to create a “destination shopping” experience
5. Aufreiter , N. T. Lawver C. Lun 2000 The McKinsey Quarterly http://www.marketingpower.com/live).