P‐36: Optimizing TV Gamma and Correlated Color Temperature Settings for Enhanced Viewer Satisfaction: A Comprehensive Study on Backlight Brightness and Color Gamut Influences

Author:

Chen Li‐Yin1,Bellers Erwin2,Hsieh Chung‐An1,Shaw‐Jong Liu Steve2,Jiang Yu‐Lun1,Janssen Johan2,Shih Hsiang‐Yao2

Affiliation:

1. Dept. of Photonics National Yang Ming Chiao Tung University Hsinchu China

2. Roku Inc. San Jose California USA

Abstract

We investigate user acceptance of image quality across various TV configurations, highlighting the importance of customizing adjustments in gamma and correlated color temperature settings. The findings indicate that aligning these settings with TV performance can enhance the overall visual experience, closing the gap between technical standards and user preferences.

Publisher

Wiley

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