Identifying promotional appeals for targeting potential volunteers: an exploratory study on volunteering motives among retirees
Author:
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Reference22 articles.
1. Differentiating literacy volunteers: a segmentation analysis for target marketing
2. Segmenting Subgroups of Volunteers for Target Marketing: Differentiating Traditional Hospice Volunteers from Other Volunteers
3. Bureau of Labor Statistics (2003) ‘Volunteering in the United States, 2003’, United States Department of Labor,http://www.bls.gov/cps.
4. Elderly Volunteers
5. Volunteerism by Elders: Past Trends and Future Prospects
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3. Senior volunteers: addressing loneliness in times of COVID-19;European Journal of Ageing;2023-10-20
4. Determinants of serving a mission: Senior volunteering among Latter-Day Saints.;Psychology of Religion and Spirituality;2021-05
5. Cultural generativity in perspective: motivations of older Jewish volunteers;Ageing and Society;2021-04-22
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