Limited‐edition advertising does not always work for luxury brands: The influence of consumption contexts-Reference-Cited by-同舟云学术

Limited‐edition advertising does not always work for luxury brands: The influence of consumption contexts

Published:2021-02-15 Issue:5 Volume:20 Page:1204-1215
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Tseng Ting‐hsiang¹^ORCID,Huang Hazel H.²,Liu Matthew Tingchi³^ORCID

Affiliation:

1. Department of International Business Feng Chia University Taichung Taiwan

2. Durham University Business School University of Durham Durham UK

3. Marketing Department, Faculty of Business Administration University of Macau Zhuhai China

Funder

Ministry of Science and Technology, Taiwan

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1928

Reference53 articles.

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