Consumer behaviour and the toilet: Research on expulsive and retentive personalities
Author:
Affiliation:
1. Department of Management and Economics; University of Salento; 73100 Lecce Italy
2. Kraft Foods Canada Chair in Marketing, Schulich School of Business; York University; 4700 Keele Street Toronto Ontario M3J 1P3 Canada
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
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