Does organizational creativity always drive market performance?
Author:
Affiliation:
1. University of Leeds
2. Kwame Nkrumah University of Science and Technology
3. Pan-Atlantic University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21039/fullpdf
Reference67 articles.
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3. Innovation and creativity in organizations: A state-of-the-science review, prospective commentary, and guiding framework;Anderson;Journal of Management,2014
4. Strategic decision comprehensiveness and new product development outcomes in new technology ventures;Atuahene-Gima;Academy of Management Journal,2004
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