Selling in Spanish and/or English: A study of Hispanic direct sellers-Reference-Cited by-同舟云学术

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Selling in Spanish and/or English: A study of Hispanic direct sellers

Published:2019-09 Issue:6 Volume:62 Page:707-720
ISSN:1096-4762
Container-title:Thunderbird International Business Review
language:en
Short-container-title:Thunderbird Int. Bus. Rev.

Author:

Canziani Bonnie F.¹^ORCID,Welsh Dianne H. B.¹^ORCID,Ramadani Veland²^ORCID

Affiliation:

1. Bryan School of Business & Economics The University of North Carolina Greensboro Greensboro North Carolina

2. Faculty of Business and Economics South‐East European University Tetovo North Macedonia

Publisher

Wiley

Subject

Political Science and International Relations,Geography, Planning and Development,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/tie.22101

Reference55 articles.

1. The social side of ethnic entrepreneur breakout: evidence from Latino immigrant business owners

2. The four faces of the Hispanic consumer: An acculturation-based segmentation

3. Should I say it in English? Exploring language effects on print advertising among Latin American bilinguals

4. An Investigation Into the Factors Influencing Extreme-Response Style

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