An empirical research of corporate social responsibility on creating the green brand equity: An exploratory of Vietnamese consumers' perception in the bank industry-Reference-Cited by-同舟云学术

An empirical research of corporate social responsibility on creating the green brand equity: An exploratory of Vietnamese consumers' perception in the bank industry

Published:2022-11-27 Issue:3 Volume:30 Page:1292-1299
ISSN:1535-3958
Container-title:Corporate Social Responsibility and Environmental Management
language:en
Short-container-title:Corp Soc Responsibility Env

Author:

Nguyen Thi Hong Nguyet¹,Tran Nguyen Khanh Hai²^ORCID,Do Khoa²

Affiliation:

1. Department of Resources and Environmental Economics Ho Chi MinhUniversity of Natural Resources and Environment Ho Chi Minh City Vietnam

2. University of Finance – Marketing Ho Chi Minh City Vietnam

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Development

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/csr.2419

Reference72 articles.

1. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

2. A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

3. Determinants of the brand equity

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