The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations
Author:
Affiliation:
1. Indian Institute of Management Bangalore Bangalore India
2. Bond University Gold Coast Australia
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21390
Reference65 articles.
1. Measuring and Mitigating the Costs of Stockouts
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5. A meta-analysis of 25 years of mood-creativity research: Hedonic tone, activation, or regulatory focus?
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