Measuring consumer perception of product creativity: Impact on satisfaction and purchasability-Reference-Cited by-同舟云学术

Measuring consumer perception of product creativity: Impact on satisfaction and purchasability

Published:2009-05 Issue:3 Volume:19 Page:223-240
ISSN:1090-8471
Container-title:Human Factors and Ergonomics in Manufacturing
language:en
Short-container-title:Hum. Factors Man.

Author:

Horn Diana,Salvendy Gavriel

Publisher

Wiley

Subject

Industrial and Manufacturing Engineering,Human Factors and Ergonomics

Reference39 articles.

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4. To buy or not to buy: Predicting the willingness to buy from creative product variables;Besemer;Korean Journal of Thinking & Problem Solving,2000

5. Analyzing creative products: Refinement and test of a judging instrument;Besemer;Journal of Creative Behavior,1986

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