The effect of “socially moral” purchases on future financial donations
Author:
Affiliation:
1. Department of Family, Youth and Community Sciences; University of Florida; USA
2. Department of Psychological Sciences; University of San Diego; USA
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.1614/fullpdf
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