1. Area of Marketing and Strategy Indian Institute of Management Rohtak Rohtak India
2. Department of Psychosocial Science University of Bergen Bergen Norway
3. Optentia Research Focus Area North‐West University Vanderbijlpark South Africa
4. Department of Management University of Turin Turin Italy
5. Faculty of Social Sciences The Norwegian School of Hotel Management Stavanger Norway
6. Department of Management, School of Business and Law University of Agder Kristiansand Norway