Visual display size and shape impact the accuracy of US adults' health‐risk estimates

Abstract

AbstractHealth risks, when presented as ratios (e.g., two out of seven people), are challenging to understand, but visual displays can foster accurate understanding. We conducted three experiments to test how characteristics of numbers (Experiment 1), icon arrays (Experiments 1, 2, and 3), and number lines (Experiments 1 and 3) influenced people's ability to accurately estimate the risk of experiencing side effects. Participants in each experiment saw smaller‐ (e.g., 2 out of 7) and larger‐component (e.g., 264 out of 924) equivalent ratios in one of three conditions: with number lines only, with icon arrays only, or in the form of Arabic numerals with no accompanying visual. We found that risk estimates were more accurate when presented in 10 × 10 icon arrays, long horizontal 1 × 99 arrays, or number lines. We theorize that hypothetical risks can be estimated more accurately when the display affords easy translation to a percentage.