A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference-Reference-Cited by-同舟云学术

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A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

Published:2015-10-08 Issue:11 Volume:32 Page:1061-1078
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Fukawa Nobuyuki¹,Niedrich Ronald W.²

Affiliation:

1. Missouri University of Science and Technology

2. Louisiana State University

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference71 articles.

1. Uniting the tribes of fluency to form a metacognitive nation;Alter;Personality and Social Psychology Review,2009

2. The automated will: Nonconscious activation and pursuit of behavioral goals;Bargh;Journal of Personality and Social Psychology,2001

3. Time and cognitive load in working memory;Barrouillet;Journal of Experimental Psychology: Learning, Memory and Cognition,2007

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