Examining the effects of conflicting reviews on customers' purchase intentions from a product attributes perspective
Author:
Affiliation:
1. Faculty of Economics and Management Wuhan University Wuhan Hubei China
2. Faculty of Management and Economics Dalian University of Technology Dalian Liaoning China
Funder
National Social Science Fund of China
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2077
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