Dimensional mapping: Applying DQR and MDS to explore the perceptions of seniors' role in advertising-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Dimensional mapping: Applying DQR and MDS to explore the perceptions of seniors' role in advertising

Published:2011-09-01 Issue:10 Volume:28 Page:1061-1086
ISSN:0742-6046
Container-title:Psychology and Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Griessmair Michele,Strunk Guido,Auer-Srnka Katharina J.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference125 articles.

1. Youth's attitudes toward the elderly: The impact of intergenerational partners;Aday;Journal of Applied Gerontology,1991

2. Qualitative research: What it is and where it came from;Bartos;Journal of Advertising Research,1986

3. A comparison of multidimensional scaling methods for perceptual mapping;Bijmolt;Journal of Marketing Research,1999

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Countering reactionary co-radicalization (RC-R): using multi-representational ads;Critical Studies on Terrorism;2023-12-22

2. Understanding the drivers of patient satisfaction with home health care services: An empirical study of two care pathways;The International Journal of Health Planning and Management;2023-07-25

3. E-service quality and e-retailers: Attribute-based multi-dimensional scaling;Computers in Human Behavior;2021-02

4. Chapitre 8. Les analyses factorielles et l’analyse multidimensionnelle non-métrique;Marketing Research;2021-01-13

5. Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach;Journal of Business Ethics;2018-01-23

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP