Effects of voice assistant recommendations on consumer behavior
Author:
Affiliation:
1. Department of Marketing Management and Market Research University of Zaragoza Zaragoza Spain
2. Faculty of Economy and Business University of Zaragoza Zaragoza Spain
3. Faculty of Business and Public Management University of Zaragoza Huesca Spain
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21765
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