Experimentation growth: Evolving trustworthy A/B testing capabilities in online software companies
Author:
Affiliation:
1. Malmö University; Malmö Sweden
2. Outreach.io; Seattle WA USA
3. Skyscanner; Edinburgh Scotland UK
4. BOOKING.COM; Amsterdam Netherlands
5. Chalmers University; Gothenburg Sweden
Publisher
Wiley
Subject
Software
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/smr.2113/fullpdf
Reference98 articles.
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3. Olsson HH Bosch J The HYPEX model: from opinions to data-driven software development 2014
4. Ries E the lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses 2011
5. Rissanen O Munch J Continuous experimentation in the B2B domain: a case study Proceedings-2nd International Workshop on Rapid Continuous Software Engineering, RCoSE 2015 2015 12 18 https://doi.org/10.1109/RCoSE.2015.10
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