Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence
Author:
Affiliation:
1. Institute of SociologyUniversity of Bern Bern Switzerland
Funder
Swiss National Science Foundation grant
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1760
Reference80 articles.
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